CV

Skills

Content Strategy Project Management Campaign Management Branding SEO Graphic Design Website Design and Management
Social Media Marketing & Marketing Strategy Program Development Adobe Creative Cloud Meeting Leadership User Engagement Data Collection

Work Experience

November 2023-March 2024 (Contract)

Director of Marketing / Ukraine Aid International

Advanced end of year fundraising tactics enabling 160k raised in 1 month through organic email marketing.
Adapted processes for transitioning storytelling from operations to content engaging funders and communities more swiftly and authentically.
Built templated materials for email, social media, and website content enabling successful engagement.
Supported localized community organizing events with marketing materials and event pages.

2021-Present

Director of Communications / Worldwide Climage & Justice Education Week

Successfully initiated and executed a brand and website redesign, resulting in improved visual appeal, stronger messaging, and a more user-friendly experience.
Championed linguistic diversity and content accessibility for a global audience, contributing to the organizations mission for extended geographic engagement.
Led the entire organization through strategic planning sessions, shaping a clear Mission, Vision, and Goals.
Orchestrated a remarkable audience growth, expanding our contacts to 5000+ in just two years, exclusively through organic marketing efforts, with a 40% open rate and 5% CTR.
Seamlessly transitioned the team to a new CRM system, programming new tags, filters, and historical analytics to enhance data management.
Trained staff on the new database and its features, ensuring a smooth work transition.
Implemented standardized data collection and analytics reviews, enabling data-driven strategy adjustments.
Delegated work across 4 graduate interns, a team coordinator, and amongst the executive team.

Instrumental in achieving a successful 2023 Season reaching 60,000 stakeholders at 285 events across 61 countries.

2022-2023

Manager of Digital Communications and Streetlight Chicago / Chicago Coalition for the Homeless

Established an interdepartmental content management process, streamlining team delegation and collaboration.
Orchestrated the team’s transition to Asana and developed automations in support of team projects.
Fostered organizational collaboration by creating an editorial calendar to guide communications strategy.
Managed advocacy marketing efforts on Meta and Google, achieving a 4.3% CTR, 2.7% Conversion Rate, and adding 120,000 new audience members per quarter strengthening public opinion in polls supporting the organizing department’s yearly goals.
Devised yearly department budget through excel.
- Compiled monthly regular spending and estimated one-time costs.
- Structured marketing budget and planned quarterly advertising spend for 3 departments.
- Compared vendor contracts and market rates to advice executive team on project budget decisions.
Directed 3 websites and 1 app with weekly content creation on WordPress and monthly analytics review through Google Analytics.
Oversaw a full RFP, vendor selection, and project development for Streetlight Chicago App, including:
- Organizing and leading discovery sessions with 50+ stakeholders
- Originating development steps to align vendor and stakeholders on the product launch.
- Cataloguing progress in monthly status reports for executive leadership and board review.
- Designing a new brand and coordinated spending, marketing, and event planning for launch.
Maintained 3 vendor support contracts with developers and designers to help reach team goals.
Accelerated the redevelopment of the main brand website by providing internal stakeholders expertise on UX design and web capabilities, enabling informed decision makers.

2020-2021

Senior Communications Manager / Common Energy

Coached a team of 15 people to become successful advocates to educate communities on our product.
Coordinated and executed events and communications between internal and external departments and co-brands, resulting in a 20% increase in sales through innovative lead generation strategies.
Designed, managed, and oversaw the distribution of various content, including blogs, informational flyers, PowerPoints, speeches, workshops, newsletters, and webinars.
Generated valuable feedback on brand voice and representation to support start-up needs.
Collaborated in building comprehensive training and onboarding processes for team members to become educated in company product.
- Including presentations, activities, 1:1 programming, and community building events.
Executed program development and communications strategy, ensuring consistent language about state programs and accurate representations of offerings while upholding brand’s story.
Managed Meta ads for our channel increasing job applicants to 200 a month.